This is the kind of book that takes longer than one would imagine to finish. The writing is overtly descriptive and just plain creepy. Everything that's described has an ephemeral quality and makes the Ruby's world seem innately malicious. And that's the exact effect the author was going for. Throughout the whole time, I kept imagining there was a dark storm overhanging the whole town. In my mind, I never imagined Ruby's town to be sunny.
I felt that the cover definitely matched the story and the bright colors were eye-catching; however, that probably caused the wrong kind of readers to pick this book up since it looked like a cheerful beach novel. Personally, I'm not interested in the horror mystery genre but I was curious and you know what they say about the cat.